After two straight weeks of putting in the work to see Disney’s Beauty and the Beast, audiences have hired a replacement box office champion in Fox’s The Boss Baby.
The animated family comedy dethrones the reigning champion, posting an estimated $49 million — a figure nearly $20 million higher than industry expectations initially projected — over its first three days in theaters.
Featuring the voices of Alec Baldwin, Lisa Kudrow, Jimmy Kimmel, Steve Buscemi, and Tobey Maguire, the film follows a suit-wearing infant who teams with his older brother to foil an evil CEO’s nefarious plot. Though it failed to drum up much excitement from movie critics, The Boss Baby notched an impressive A- grade on CinemaScore from polled moviegoers, who drove the film to a $12,987 per-screen average from 3,773 locations — the highest of the week.
According to the industry tracking analysts at comScore, The Boss Baby‘s Friday grosses also helped solidify March 2017’s record as the month’s best performer ever, tallying over $1 billion in ticket sales for the first time in history. Around $1.171 billion worth of audiences went to see movies on domestic screens between March 1-31 — an uptick of 23.4 percent from the previous record of $949.1 million posted in 2016.